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Archive for the ‘Web’ Category

5 Techniques to Improve Email Open Rates

email open rates
With email marketing, you have a fast and affordable way to stay top of mind with existing customers and reach new audiences. One of the first hurdles email marketers need to overcome to connect with their subscribers is motivating the “open.” With inboxes full of competing messages, getting busy people to open your email so…

Online Print Ordering Cuts Waste, Ensures Consistent Marketing

online print ordering
Sometimes called online print ordering, e-procurement or W2P, many small and mid-sized businesses (SMBs) are calling web-to-print a smarter way to go. In today’s business environment, changes occur at rapid pace that, at times, can make bulk printing inefficient. In a Chief Marketing Officer Council study, 78% of marketers reported having a closet or warehouse…

Mobile-friendly Website is a Marketer’s Must-have

Mobile Marketing
If you haven’t yet optimized your website for smartphone users, you risk losing customers. Potentially a lot of them. Why? Google reports that Web searches performed on mobile devices are now more common than those conducted on tablets and desktop computers. To satisfy these on-the-go shoppers, you’ll need to meet their need for speed. Research…

One Quick Way to Look Better on Google+ Local

Local Web Marketing
Last month Google began rolling out a carousel-style slider of images as part of its local search results. Tablet and smartphone users are probably already familiar with seeing these business photos that are scrollable from side to side; the feature is just now appearing on desktop searches.   “The carousel places greater importance on the…

“This is a football.” – Customer Retention

Allegra Marketing Gerhardt Headshot
Allegra Network Chairman Carl Gerhardt quotes the legendary Vince Lombardi when discussing the critical concept of customer retention. Carl’s article ''Don’t Lose Customers’ is the Best Marketing Plan Ever appear regularly on Allegra Marketing • Print • Mail CEO Carl Gerhardt. For the first couple of years I was in business, the…