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Archive for the ‘Direct Mail’ Category

Direct Mail Design Best Practices That Make an Impact

Direct Mail Design Best Practices
Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your list. Bad data equals poor results. Have a quality list? Then it’s time to drill down to make a great offer with attention-getting creative execution. Both may require some testing to find what…

Top Direct Mail Formats That Drive Real Results

Top Direct Mail Formats
Tried and true. Yes. Old and tired? Not a chance! Marketers continue to reap the benefits inherent to direct mail. According to recent research, 74% of consumers always or sometimes notice advertising in direct mail, and 81% read their mail the same day the receive it. Further evidence? Consumers report that it’s the most effective…

Local Retailers Save Time, Money with Every Door Direct Mail

Every Door Direct Mail
According to the Direct Marketing Association’s 2015 Response Rate Report, nearly 6 out of 10 (57%) retailers choose direct mail as a marketing strategy. And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, says a new mail study by Canada Post. People also…

3 Customer Retention Strategies Using Targeted Direct Mail

Targeted Direct Mail
Looking for business growth ideas? Some of your best opportunities are right in front of you. Consider 80% of your future profits will come from just 20% of your existing customers. Every time you interact with a customer, you learn more about them, accumulating information you can use to enrich the relationship. This data helps…

Why You Should Consider a Lumpy Mail Promotional Product for your Direct Mail Campaign

lumpy mail promotional product
Nearly 80 percent of consumers say that they will act on direct mail that interests them immediately, while less than half say the same thing about email. Direct mail has strong potential to be a key component to most multi-channel marketing campaigns. According to a survey by the Direct Marketing Association, direct mail is the…