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Helena, MT 59601

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A Practical Approach Video Marketing


By Allegra - Helena

A Practical Approach Video Marketing

Although a lot of tactics marketers rely on, including video marketing, are thought to only increase brand awareness, you can use video assets throughout the sales funnel to drive mid-level organizational goals, like lead generation and sales enablement. Focus on a lot of meaty content for the phase when leads are looking to learn about…


Tracking Results Essential to Calculate Direct Mail ROI


By Allegra - Helena

Tracking Results Essential to Calculate Direct Mail ROI

Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the biggest reasons for a direct mail campaign’s failure is…


Top 4 Lead Generation Tips for 2017


By Allegra - Helena

Top 4 Lead Generation Tips for 2017

According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is an essential goal, year after year. Effective marketing communications plans…


Color Print Communications Never Go Out of Style


By Allegra - Helena

Color Print Communications Never Go Out of Style

Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the coming year? To note: There’s more to color than meets…


What to Look for in Promotional Products for 2017


By Allegra - Helena

What to Look for in Promotional Products for 2017

It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are…