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Helena, MT 59601

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Local Lead Generation is Top Goal for 2016


By Allegra - Helena

Local Lead Generation is Top Goal for 2016

A top business marketing priority for the next 12 months is to gain new customers, according to recent research by InfoTrends. However, not all customer leads are created equal. Some prospects turn into buyers right away, while others may never buy from you. Still others will take nurturing and more information before becoming customers or…


Top Metrics for Multi-channel Marketing


By Allegra - Helena

Top Metrics for Multi-channel Marketing

It’s the time of year when many begin addressing marketing strategies for 2016. Planning-wise, before you formulate, it makes good sense to evaluate. After all, your marketing plan will serve as the blueprint for your company, organization or nonprofit’s strategy – laying out what's to come over the year ahead. And, to help judge whether…


Research Confirms the Power of Print Marketing Communications


By Allegra - Helena

Research Confirms the Power of Print Marketing Communications

Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to incorporate a multi-channel approach. This “best of both worlds” strategy blends the emotional impact of paper with the convenience and immediacy of digital delivery.…


Marketing Planning Webinar: What Every Marketer Needs to Know for 2016


By Allegra - Helena

Marketing Planning Webinar: What Every Marketer Needs to Know for 2016

For small and mid-sized businesses as well as many organizations and nonprofits, the fourth quarter is prime time to begin planning your marketing efforts for the upcoming year. Of course, it’s also the period when countless other priorities come calling. Your efforts are likely to be further complicated by the “many hats” syndrome, which is…


Nonprofit Marketing Strategy: Manpower Over Money


By Allegra - Helena

Nonprofit Marketing Strategy: Manpower Over Money

While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to get than financial assistance... and that’s someone's time. Here are five ways you can find more volunteers by bolstering your online presence: Your website is where current and prospective donors and volunteers go to research your organization,…