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The Best Trade Show Giveaways to Take to an Event


By Allegra - Helena

The Best Trade Show Giveaways to Take to an Event

An estimated 83 percent of marketers say that promoting brand awareness is a high objective for their trade show booths. With displays in every direction, it is easy to see why brands want to make sure that their visitors have something to remember them by. Giving your visitors gifts, or swag, can be a fantastic…


3 Event Networking Best Practices


By Allegra - Helena

3 Event Networking Best Practices

Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percent of marketers say that they find unique value from attending trade shows that cannot be replicated elsewhere, such as meeting face-to-face with new prospects. This immediately helps to take B2B marketing to the next level.…


Dos and Don’ts to Add Value to Your Trade Show Marketing


By Allegra - Helena

Dos and Don’ts to Add Value to Your Trade Show Marketing

If you’ve thought that trade show marketing no longer has a place in today’s highly connected, digital world where you can add new friends or contacts at a click of button, think again. As much as communication changes, nothing has replaced the power of a face-to-face meetings when you’re asking someone to part with their…


Effective Signs for Nonprofit Organizations on a Budget


By Allegra - Helena

Effective Signs for Nonprofit Organizations on a Budget

Nonprofit organizations face a multitude of marketing challenges: raising awareness to grow your base of supporters and volunteers, promoting fundraisers and driving new donations . . . all while on a budget. Many strategies boil down to the tactical level of having great signage that both informs and inspires. The good news is, creating effective…


Consistent Brand Messaging is the Key to Your Customer’s Heart


By Allegra - Helena

Consistent Brand Messaging is the Key to Your Customer’s Heart

Your brand is your promise. It’s the message that you send to your customers about what they can expect from you. It is an important step in establishing a relationship with customers. Building your brand, however, requires consistency across your marketing channels. Whether your customers encounter you through social media, a Google search or they…