Allegra - Marketing • Print • Mail
40 W. Lawrence
Helena, MT 59601

(406) 449-2847 Phone Contact Us

Blog

Marketing to Millennials is a Visual Journey


By Allegra - Helena

Marketing to Millennials is a Visual Journey

A word to the wise when marketing to millennials: They have to see it to believe it. As regular viewers of visual content like videos, live streaming and Snapchat, this large and influential generation are challenging marketers to re-think their tactical plans to get a slice of millennials’ spending power. For a closer look at…


Creating a Content Marketing Strategy Charts Your Best Tactics


By Allegra - Helena

Creating a Content Marketing Strategy Charts Your Best Tactics

Any small or mid-sized business (SMB) can publish content without heavy investment to try to build a loyal audience. However, random acts of marketing are seldom as effective as creating a content marketing strategy. According to a 2016 benchmark report from the Content Marketing Institute (CMI), fewer North American business-to-business marketers have a documented content…


Four Tips to Choosing the Right Logoed Merchandise for Your Next Event


By Allegra - Helena

Four Tips to Choosing the Right Logoed Merchandise for Your Next Event

While there has never been a shortage of options in logoed merchandise, marketers looking to take their promotions to the next level are seeking an even wider selection with dual- and multi-functionality. A trendy, useful and relevant-to-the-campaign promotional product can add an extra dose of flair to capture attention and build awareness of your products…


A Practical Approach to ‘Must See’ Video Marketing


By Allegra - Helena

A Practical Approach to ‘Must See’ Video Marketing

Nearly 8 out of 10 business-to-business marketers report using video marketing as a content strategy, says a 2016 report from Content Marketing Institute (CMI), though just 62% call it “effective.” The gap is far from surprising. Many marketers test or use content delivery channels, like videos, that bring disappointing results. Typically, the disconnect is an…


A Practical Approach to ‘Must See’ Video Marketing


By Allegra - Helena

A Practical Approach to ‘Must See’ Video Marketing

Nearly 8 out of 10 business-to-business marketers report using video marketing as a content strategy, says a 2016 report from Content Marketing Institute (CMI), though just 62% call it “effective.” The gap is far from surprising. Many marketers test or use content delivery channels, like videos, that bring disappointing results. Typically, the disconnect is an…