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Helena, MT 59601

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Nonprofit Sponsorships are Good for Business


By Allegra - Helena

It’s fair to say for most businesses, the eyes of your customers are upon you. Some, in fact, may be taking a closer look to see if you’re “doing the right thing” in terms of social responsibility like nonprofit sponsorships . . . and they’re letting their wallets reflect what they see. According to Nielsen…


4 Quick Tips to Refine Your Marketing Strategy Plan


By Allegra - Helena

4 Quick Tips to Refine Your Marketing Strategy Plan

For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and managers are immune to the “many hats” syndrome. When…


Health and Wellness Promotional Products Match Consumer Interests


By Allegra - Helena

Health and Wellness Promotional Products Match Consumer Interests

Health and wellness promotional products are strong contenders among the year’s trendiest logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value most: practicality. Seventy-seven percent of Americans and 82% of Canadians say the top reason they keep a logoed item is if it’s useful, according…


The Most Important Way to Build Relationships with Print Communications


By Allegra - Helena

The Most Important Way to Build Relationships with Print Communications

Every company, regardless of the products sold or services performed, is in the relationship business – with customers, employees, business partners and the communities where they’re located. Marketing efforts across multiple channels, including print communications, to your target markets are necessary to drive sales. But what about the relationships you have with existing customers? How…


What You Can Learn From Your Email Unsubscribes


By Allegra - Helena

What You Can Learn From Your Email Unsubscribes

No one likes rejection, including marketers. While the sense of “approval” that comes with seeing marketing emails opened and the links clicked can make anyone smile, there is a seemingly unpleasant flip side: email unsubscribes. Every email you send gives your recipients the option to opt out . . . and reject you. Take heart!…