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Helena, MT 59601

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Does Your 2017 Marketing Plan Include Testing?


By Allegra - Helena

Seasoned direct mail marketers know much of their success with the medium is a result of continuous testing, learning and improvement. Yet rather than refinement, some marketers still opt for something new when a campaign underperforms. If you were to choose just one thing to do differently with your marketing plan in 2017, let us…


Stand Out with Logoed Apparel and Trade Show Event Giveaways


By Allegra - Helena

Stand Out with Logoed Apparel and Trade Show Event Giveaways

Whether you’re considering a trade show appearance, event sponsorship or participation in a local street fair, one of the most desired elements of event marketing – strong attendance – also creates one of the biggest challenges: being noticed in a sea of exhibitors and visitors. Trade show event giveaways are a smart tactical way to…


Visual Storytelling is Seen and Remembered


By Allegra - Helena

Visual Storytelling is Seen and Remembered

There is a lot of pressure on marketers to produce content that goes viral, and that can be paralyzing. A more realistic and productive goal might be to just get better with each piece of content you produce. One sure way to elevate your content is with visual storytelling. Research shows you have about eight…


How to Measure the Value of Strategic Promotional Products


By Allegra - Helena

How to Measure the Value of Strategic Promotional Products

Today’s marketers give a thumbs up to strategic promotional products: 65% call them always or mostly effective as an advertising medium, according to Promotional Products Association International. “The old term, ‘ad specialties’ described something that you gave away free of charge, for goodwill purposes,” says Cliff Quicksell, a leading expert in promotional marketing strategy. “The…


Business Gets Personal with Logo Gifts of Appreciation


By Allegra - Helena

Business Gets Personal with Logo Gifts of Appreciation

From logo gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according…