It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives almost 25 percent of all social referral traffic to company websites.
Thanks to Facebook’s comprehensive reach, advertising is easier and more budget-friendly than ever, allowing small business owners the opportunity to target ad campaigns geographically and demographically to their best customers. In fact, 92 percent of social marketers are using Facebook for advertising, according to Hubspot. Before you get started, here are four tips to help you get the most out of your Facebook ad campaign.
1. Use Audience Insights
Easily one of the best tools available with Facebook advertising, Audience Insights allows the user to learn key information about specific audiences before spending money to target them. It works by mining available Facebook data and showing you exactly who your target market is, based on the data gathered from people who already like your page. Now, instead of blindly choosing an audience, you know who to reach and who’s willing to buy your product or service based on who is already a fan.
2. Create quality landing pages
The purpose of a landing page on your website is to provide visitors who have clicked on your Facebook ad with customized information related to your ad’s content. After all, you’re spending money on clicks, so each one should count. A savvy Facebook marketer knows that the consumer needs a clear direction and more information before spending money, so create quality landing pages that are visually appealing, easy to read and light on text.
3. Stick with your budget
Establish your budget beforehand and don’t waver. While it’s true that a higher spend will result in more eyes, it’s more important that your audience be targeted rather than just broad.
4. Keep track of analytics
Once your campaign runs, Facebook will provide you with data about who was reached, click rates and more. Keep track of this data internally, and take some time to analyze the results of your campaign. What worked? What should you change next time? Evaluate the campaign in its entirety, and try to find a few key learnings to apply to your next campaign.
Are you ready to take your social media marketing plan to the next level? Contact us to get you going in the right direction.