Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search for local businesses.
Consider these simple tips to boost your online presence:
- Go mobile. The shift to mobile makes it crucial for your website to be responsive for all types of devices: desktops, laptops, tablets and especially smartphones. Google reports that web searches performed on mobile devices are now more common than those conducted on tablets and desktop computers.
- Keep content fresh. The most effective websites have content that is frequently updated to give visitors a reason to come back. This can be refreshed page content, updated samples of work and regularly scheduled blog posts. Sites with frequent updates are search engine-friendly and user-friendly, too. Visitors are more apt to stay on your site longer when the content is current.
- Be active on social media. Social media can be an effective tool for most businesses seeking to build a powerful web presence—from promoting your online brand to managing customer service issues. You can also add social links to your website and email signatures to encourage existing and prospective customers to follow you.
One last tip? Keep it simple. The goal of most websites is to get visitors to the content they seek as quickly as possible. A simple, intuitive design is the best way to accomplish that.
Need help improving your online presence? Let Allegra know. We can help.