Americans now spend more than 100 hours a year commuting to work, with a nationwide drive time average of 24.3 minutes, according the U.S. Census Bureau.
Any way you slice it – for professional or personal reasons – we all get our fair share of windshield time. For marketers, it’s great opportunity to do some valuable brand promotion to a relatively captive audience. How?
Enter: vehicle signage and graphics.
Plenty of companies, large and small, that derive the bulk of their business locally can increase brand exposure and awareness around town with “rolling promotions” all year long. On delivery runs or service calls – even when parked in lots – your vehicle advertising is always “on,” visible and can make a lasting impression.
Here are some of today’s most popular options in vehicle signage:
- Logos and Lettering – This is a simple application to a back window or door panel with your company name, contact information and logo. Want to change your message? They are easily installed and removed.
- Magnets – Do you offer seasonal services? Does your company car do double-duty for personal use, too? Consider repositionable magnets. You get a custom treatment that can be removed and reused multiple times or switched out for a second business or product line.
- Partial Wrap – For greater visual impact, a partial wrap of bold graphics is a stand-out in a sea of solids colors.
When you consider the opportunities to share your company name, website, phone number and service specialties with thousands of potential customers 24/7, it almost makes traffic jams and back-ups a little more bearable.
Talk to the pros at Allegra for ways vehicle signage can help you promote your business locally.