Allegra - Marketing • Print • Mail
40 W. Lawrence
Helena, MT 59601

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Parents Want Print for Back to School

By Allegra - Helena

When it comes to back-to-school shopping, parents named print advertising and direct mail as the two most preferred channels for receiving promotions and deals. The results were part of a study by analytics company Placed that surveyed more than 12,000 smartphone users on their usage and preferences.

Some of the key findings include:

— Print ads were the most preferred source of receiving promotions and deals, selected by 46.3% of respondents

— 41.3% also reported direct mail as a good channel for this kind of message

— Emails from stores and brands were welcome by 41.1%

The study also asked parents how they planned to use their smartphones during the fall shopping season; 48.9% of them replied that getting coupons or discounts on their phones was important to them.

The take-away for retailers? This study supports the need for good cross-channel promotions that reach your customers in a variety of ways, both at home and in the store. Direct mail, print ads, promotional email campaigns and in-store signage are all critical components to engaging the cross-channel consumer.